Fortville Feeders, Inc. manufactures front-end loading systems for automated machinery, including robotics, packaging and automated assembly technology. They customize each system. Their customers are design engineers who need to integrate parts feeding systems with the overall automation equipment.

We produced a new branded logo with the tagline: The Engineered Solution - from which we developed a marketing campaign. The emphasis was to promote Fortville Feeders unique marketing position in their industry and to make a distinction between their brand and the competition.  We helped them define their edge with The Engineered Solution tagline.

To make their customers aware of this distinction, we produced monthly ads to promote Fortville Feeders new brand. The ads were placed via electronic media as e-blasts, web ads and posted on social media. They were also produced as posters used in the customer meeting areas in their manufacturing facility.

The results became apparent as the campaign was rolled out. Fortville Feeders received more inquiries from engineers wanting to talk about the specifics of designing workable feeding systems. Customers began to use the Engineered Solution by name when talking about their needs. The new brand helped to make a competitive difference for Fortville Feeders.