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We produce real marketing results

Are you tired of spending money on marketing only to have your marketing efforts miss the target? We make marketing work for our customers. Take a look at the marketing results we have gotten in the following case studies

 
There are three things you should consider before you launch a new product marketing campaign. Watch the video.

Top image: The UHL Sales Packet included a folder that held a Customer Sales Brochure, an Agents Guide to Selling, and an Information Sheet that gave pertinent information about the company.
 
Launching a product
 
Client: Indiana Farm Bureau, UHL division
Project: The client was launching a life insurance product targeted to persons who had health issues or did not qualify for traditional insurance.
 
Before you launch a new product, it is very important that you first define the market you are trying to reach. It is difficult to hit a target if you do not know where you are shooting.

We did a demographic study of the target market and a competitive analysis for UHL. This insurance product was targeted to senior citizens who did not qualify for traditional life insurance, primarily due to health issues. The competition had used a scare tactic to sell their products. Their message went something like this: "you are old and sickly. Buy our product to cover all your medical bills before you die!" We decided to take another approach. We stressed that living out your senior years were great, but to buy this product so you could enjoy life and not worry about passing a medical bill onto your family if something were to happen. This brings me to my second point: never copy the competition with your marketing message or the creative elements of a design. Be unique. Stand out from your competition. If you sound different and look different you will be noticed.

We also took into account their sales and distribution system. This is the third point about launching a product. You must understand the way it is sold. UHL works through independent insurance agents who sell this product face-to-face. This is key to the demographic we are targeting. Seniors are not likely to shop for this product online. It was important that we market this in print. It was really important that we gave the agent the tools he needed to make a sale. We produced a sales packet for these agents which included a folder, a client brochure, an information sheet on the strength of the company and an agent’s guide to selling the product. This proved to be a key element. It gave directions on finding the target market, a rate chart with a calculator, and a way to get underwriting approval at the point of sale. This was highly successful. The client met their annual sales goals in two months.

"Yaney Marketing did a great job of helping us understand the demographic we had targeted with our product. Their competitive analysis was especially enlightening. Kevin Yaney pointed out the advertising mistake our competition was making. We took a different approach and it paid off. While our competition was losing market share, our sales were up 50%.”
Steve Ramsey
Marketing Director, UHL
 

Click on the case study to view

"Meet Fred" video intro for training event
Client: LCG
3D displays, signs and wraps
Client: Various
Accounting Firm Logo
Client: UK CPA Group - Indianapolis, IN
Accounting firm sales brochure
Client: UK CPA Group
Ads
Client: Various
Advertising campaign to recruit new insurance buying groups
Client: Life Professionals/People Benefit Life Insurance Company
Aridus sales folder, brochure and inserts
Client: IMI
Book Publishing
Client: Various
Boost sales in a niche market
Client: Citizens Energy Group, CMS division
Bus ad wraps
Client: Legacy Christian School
Calpro
Client: Calcium Products - Swayzee, IN
Celebrating spring pothole season series
Client: Self-promotion
Commercial Hot Water ad campaign
Client: CMS
Content marketing solutions for advanced manufacturing
Client: Fortville Feeders, Inc.
Corporate blog
Client: NFC-IT
Creating a charitable target: Helping a customer define their passions helps fund larger programming
Client: IMI in conjunction with the Indiana State Museum
E-blasted Newsletter
Client: Fortville Feeders, Inc.
Engaging customers through content marketing
Client: IMI
Executive Management Photography
Client: Indiana Farmers Mutual Insurance Company
Food photography
Client: Jist Publishers
Food photography
Client: Arnis Restaurants
Fourth Grade Frontiers
Client: Indiana State Museum
Get a good book to read during the holiday weekend
Memorial Day by Kevin Yaney

Client:
Hundredfold Harvest Video
Client: The Church at the Crossing
HVAC Company Logo
Client: CH Mechanical
IMIX Logo
Client: IMI - Greenfield, IN
Insurance Corporate Logo
Client: IFM
Insurance product ads
Client: UHL division of Indiana Farm Bureau Insurance
Insurance recruitment ads
Client: Foresters/LPI
Launching a new niche division of the company
Client: IPG Corp
Launching a product
Client: Indiana Farm Bureau, UHL division
Life insurance ad
Client: Foresters/LPI
Lighting Company Logo
Client: Level Solutions
Logos
Client: Various
Make Marketing Work 4U!
Client: Open to anyone who works in Marketing and Business Development
Mascot Logo
Client: Legacy Christian School
NYLAX Logo
Client: Noblesville Youth Lacrosse Club
Open doors for first time sales
Client: LCG
Phone app video advertisement
Client: IMI
Photography
Client: Various
Photography for Advanced Manufacturing
Client: Fortville Feeders, Inc.
Photography in advertising: The creative details matter
Client: Terex Corp
Photography of aircraft parts
Client: Indiana Aircraft Hardware, Inc.
Photography of buildings
Client: Various
Photography of concrete construction sites
Client: Various
Photography of construction equipment
Client: Terex Corp
Photography of construction equipment
Client: IMI
Photography of construction sites
Client: Various
Photography of insurance headquarters
Client: Indiana Farmers Mutual Insurance Company
Photography of manufactured parts
Client: Index Corporation
Photography of manufactured parts
Client: IPG
Pool Service Ad
Client: CMS
Printed marketing materials
Client: Various
Radio and social media ads
Client: IRMCA
Re-branding and Marketing Campaign
Client: Fortville Feeders
Sales brochure
Client: Fortville Feeders, Inc.
Sales folder, inserts and brochure
Client: Eastern Isotopes/IBA
Sales packet
Client: Indiana Farmers Mutual Insurance Company
Semi-trailer wraps
Client: Utility/Peterbilt of Indianapolis
Social media, copy writing and editorial services
Client: Various
Trade association marketing through education
Client: The Aglime Council
Trade show banner display
Client: IMI
Trade show display
Client: Fortville Feeders, Inc.
Trade show display
Client: CMS
Trade show display
Client: Eastern Isotopes/IBA
Trade Show Display
Client: NFC-IT
Traub turning machines poster
Client: Index Corporation
TS Grind Logo
Client: Indiana Precision Grinding - Indianapolis, IN
Video and Multi-media
Client: Various
Videos promote private school
Client: Legacy Christian School
Web Development
Client: Various
Web site for advanced manufacturing
Client: Fortville Feeders, Inc.
Web site for parts coatings and finishing corporation
Client: IPG
Yaney Marketing is a solutions-based marketing and communications firm. We offer full-service marketing solutions, including
  • Strategic Plans
  • Marketing Execution
  • Customer Retention
  • Creative Services

 

 

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