Radio and social media ads
Client: IRMCA
Project: What Has More Strength ad campaign
The Indiana Ready Mixed Concrete Association (IRMCA) is charged with promoting the use of concrete as a building material throughout the state of Indiana. It represents 25 producer/members.
We produced a series of radio ads that ran during the college football season. We negotiated contracts with 16 radio stations carrying both Indiana University and Purdue University games. We also designed web site banner ads and social media ads around the theme of concrete strength.
Listen to the radio spots.
Ad 1
Ad 2
Ad 3