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We produce real marketing results

Are you tired of spending money on marketing only to have your marketing efforts miss the target? We make marketing work for our customers. Take a look at the marketing results we have gotten in the following case studies

 
We published the client's book Seven Secrets of a Emotionally Intelligent Coach. This proved to be a key in opening doors at high level corporations. We also produced an interactive workbook for use in retaining his clients. This included videos that introduced each subject, case studies, worksheets all on a secured web site.
 
Open doors for first time sales
 
Client: LCG
Project: This consulting group wanted to get in front of decision makers at Fortune 500 corporations.
 
One of the most important actions of marketing is to open doors for sales. That is what we did for this client. LCG is an executive coaching and consulting group. Business coaching is a highly competitive field, especially when you begin to deal with Fortune 500 companies. The founder of this company came out of the pharmaceutical industry to start LCG in his home office. He needed a way to differentiate himself from the pack of other consultants that clutter the entryways of corporations trying to get a foot in the door of the executive wing.

We needed something that was totally different than what his competition was doing. The founder of LCG had a lot of wisdom and common sense - not often a combination found in the business coaching industry. He also had become an expert in the emerging field of Emotional Intelligence. What he did not have was a large following of people who recognized him as an expert. If he was known, it was as a sales trainer for some of the most successful people in his former company. He needed credibility to perform this new role. He asked us to produce a brochure and a web site. We decided what he really needed was a book and a way to turn his methods into an interactive experience. First, we helped him publish a book on his core competencies. We provided a writer/editor that helped him produce the book in six weeks. This proved to be a great calling card that opened all kinds of doors. While his competitors were dropping brochures and power point presentations, his contacts were reading his book.

The book opened the doors, but we needed a marketing piece that would help LCG retain these customers. Next, we developed an interactive online workbook for his clients. This included assessment tools, case studies and exercises that were personalized for each client. Our web designers and programmers put together a site that was easy for the client to use remotely in between the times he interacted face-to-face with his customers. Each of his core competencies were introduced with a short, humorous video which we produced. As a result, the client was able to establish long term contracts with key corporations in his target group.

Watch the video.
Take a look at the web site.

"I pay several key consultants a lot of money to keep my business headed in the right direction and keep me out of trouble – my lawyer, my accountant, etc. My marketing guy is the only one that actually makes me money.”
Scott Livingston
President, LCG
 

Click on the case study to view

"Meet Fred" video intro for training event
Client: LCG
3D displays, signs and wraps
Client: Various
Accounting Firm Logo
Client: UK CPA Group - Indianapolis, IN
Accounting firm sales brochure
Client: UK CPA Group
Ads
Client: Various
Advertising campaign to recruit new insurance buying groups
Client: Life Professionals/People Benefit Life Insurance Company
Aridus sales folder, brochure and inserts
Client: IMI
Book Publishing
Client: Various
Boost sales in a niche market
Client: Citizens Energy Group, CMS division
Bus ad wraps
Client: Legacy Christian School
Calpro
Client: Calcium Products - Swayzee, IN
Celebrating spring pothole season series
Client: Self-promotion
Commercial Hot Water ad campaign
Client: CMS
Content marketing solutions for advanced manufacturing
Client: Fortville Feeders, Inc.
Corporate blog
Client: NFC-IT
Creating a charitable target: Helping a customer define their passions helps fund larger programming
Client: IMI in conjunction with the Indiana State Museum
E-blasted Newsletter
Client: Fortville Feeders, Inc.
Engaging customers through content marketing
Client: IMI
Executive Management Photography
Client: Indiana Farmers Mutual Insurance Company
Food photography
Client: Jist Publishers
Food photography
Client: Arnis Restaurants
Fourth Grade Frontiers
Client: Indiana State Museum
Get a good book to read during the holiday weekend
Memorial Day by Kevin Yaney

Client:
Hundredfold Harvest Video
Client: The Church at the Crossing
HVAC Company Logo
Client: CH Mechanical
IMIX Logo
Client: IMI - Greenfield, IN
Insurance Corporate Logo
Client: IFM
Insurance product ads
Client: UHL division of Indiana Farm Bureau Insurance
Insurance recruitment ads
Client: Foresters/LPI
Launching a new niche division of the company
Client: IPG Corp
Launching a product
Client: Indiana Farm Bureau, UHL division
Life insurance ad
Client: Foresters/LPI
Lighting Company Logo
Client: Level Solutions
Logos
Client: Various
Make Marketing Work 4U!
Client: Open to anyone who works in Marketing and Business Development
Mascot Logo
Client: Legacy Christian School
NYLAX Logo
Client: Noblesville Youth Lacrosse Club
Open doors for first time sales
Client: LCG
Phone app video advertisement
Client: IMI
Photography
Client: Various
Photography for Advanced Manufacturing
Client: Fortville Feeders, Inc.
Photography in advertising: The creative details matter
Client: Terex Corp
Photography of aircraft parts
Client: Indiana Aircraft Hardware, Inc.
Photography of buildings
Client: Various
Photography of concrete construction sites
Client: Various
Photography of construction equipment
Client: Terex Corp
Photography of construction equipment
Client: IMI
Photography of construction sites
Client: Various
Photography of insurance headquarters
Client: Indiana Farmers Mutual Insurance Company
Photography of manufactured parts
Client: Index Corporation
Photography of manufactured parts
Client: IPG
Pool Service Ad
Client: CMS
Printed marketing materials
Client: Various
Radio and social media ads
Client: IRMCA
Re-branding and Marketing Campaign
Client: Fortville Feeders
Sales brochure
Client: Fortville Feeders, Inc.
Sales folder, inserts and brochure
Client: Eastern Isotopes/IBA
Sales packet
Client: Indiana Farmers Mutual Insurance Company
Semi-trailer wraps
Client: Utility/Peterbilt of Indianapolis
Social media, copy writing and editorial services
Client: Various
Trade association marketing through education
Client: The Aglime Council
Trade show banner display
Client: IMI
Trade show display
Client: Fortville Feeders, Inc.
Trade show display
Client: CMS
Trade show display
Client: Eastern Isotopes/IBA
Trade Show Display
Client: NFC-IT
Traub turning machines poster
Client: Index Corporation
TS Grind Logo
Client: Indiana Precision Grinding - Indianapolis, IN
Video and Multi-media
Client: Various
Videos promote private school
Client: Legacy Christian School
Web Development
Client: Various
Web site for advanced manufacturing
Client: Fortville Feeders, Inc.
Web site for parts coatings and finishing corporation
Client: IPG
Yaney Marketing is a solutions-based marketing and communications firm. We offer full-service marketing solutions, including
  • Strategic Plans
  • Marketing Execution
  • Customer Retention
  • Creative Services

 

 

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