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We produce real marketing results

Are you tired of spending money on marketing only to have your marketing efforts miss the target? We make marketing work for our customers. Take a look at the marketing results we have gotten in the following case studies

 
We used a marketing strategy that targeted both money managers and maintenance managers, the two persons who felt the most pain when a piece of equipment would break down. From left to right: Direct mail post card sent to businesses that were dependent upon hot water, Bill Stuffer sent to existing clients, CMS Web Site targeted to niche industries, and the CMS Trade Show Display that was used at maintenance trade shows.
 
Boost sales in a niche market
 
Client: Citizens Energy Group, CMS division
Project: The client wanted to increase sales of their commercial mechanical services.
 
In many cases when you market to a customer, you will be trying to convince more than one person to use your services. You have to plan for different mindsets in order to sell your products or services. This proved to be true in the case of CMS and its promotion of commercial mechanical services. We marketed heavily to niche trade groups, particularly those that were dependent upon hot water for their operations. Two groups within these industries were identified as our target: the persons in charge of the operational budget and maintenance managers who were responsible to keep equipment running. We pushed a budget-friendly rental option to the money managers and the reliability of having a service guarantee to the maintenance managers. We marketed awareness of these services through a steady direct mail campaign, newsletters, bill stuffers and involvement at industry trade shows. We pointed customers to the company’s web site, which was divided by specific industries and products. Each page of the web site advertised the rental agreements. This proved to be a very effective way to reach our target audience. Take a look at the web site.

Before we were involved with CMS, they had multiple years of declining revenues. We were able to work with their internal sales and marketing personnel to turn all of this around. We were so effective that the parent company positioned CMS for sale and sold the business in 2009.

"With Yaney Marketing guiding our marketing efforts, we were able to see our non-rental sales increase by 62% over a three year period as well as the reversal of a multi-year decline in our rental portfolio.”
Roger Engelau
General Manager, CMS
 

Click on the case study to view

"Meet Fred" video intro for training event
Client: LCG
3D displays, signs and wraps
Client: Various
Accounting Firm Logo
Client: UK CPA Group - Indianapolis, IN
Accounting firm sales brochure
Client: UK CPA Group
Ads
Client: Various
Advertising campaign to recruit new insurance buying groups
Client: Life Professionals/People Benefit Life Insurance Company
Aridus sales folder, brochure and inserts
Client: IMI
Book Publishing
Client: Various
Boost sales in a niche market
Client: Citizens Energy Group, CMS division
Bus ad wraps
Client: Legacy Christian School
Calpro
Client: Calcium Products - Swayzee, IN
Celebrating spring pothole season series
Client: Self-promotion
Commercial Hot Water ad campaign
Client: CMS
Content marketing solutions for advanced manufacturing
Client: Fortville Feeders, Inc.
Corporate blog
Client: NFC-IT
Creating a charitable target: Helping a customer define their passions helps fund larger programming
Client: IMI in conjunction with the Indiana State Museum
E-blasted Newsletter
Client: Fortville Feeders, Inc.
Engaging customers through content marketing
Client: IMI
Executive Management Photography
Client: Indiana Farmers Mutual Insurance Company
Food photography
Client: Jist Publishers
Food photography
Client: Arnis Restaurants
Fourth Grade Frontiers
Client: Indiana State Museum
Get a good book to read during the holiday weekend
Memorial Day by Kevin Yaney

Client:
Hundredfold Harvest Video
Client: The Church at the Crossing
HVAC Company Logo
Client: CH Mechanical
IMIX Logo
Client: IMI - Greenfield, IN
Insurance Corporate Logo
Client: IFM
Insurance product ads
Client: UHL division of Indiana Farm Bureau Insurance
Insurance recruitment ads
Client: Foresters/LPI
Launching a new niche division of the company
Client: IPG Corp
Launching a product
Client: Indiana Farm Bureau, UHL division
Life insurance ad
Client: Foresters/LPI
Lighting Company Logo
Client: Level Solutions
Logos
Client: Various
Make Marketing Work 4U!
Client: Open to anyone who works in Marketing and Business Development
Mascot Logo
Client: Legacy Christian School
NYLAX Logo
Client: Noblesville Youth Lacrosse Club
Open doors for first time sales
Client: LCG
Phone app video advertisement
Client: IMI
Photography
Client: Various
Photography for Advanced Manufacturing
Client: Fortville Feeders, Inc.
Photography in advertising: The creative details matter
Client: Terex Corp
Photography of aircraft parts
Client: Indiana Aircraft Hardware, Inc.
Photography of buildings
Client: Various
Photography of concrete construction sites
Client: Various
Photography of construction equipment
Client: Terex Corp
Photography of construction equipment
Client: IMI
Photography of construction sites
Client: Various
Photography of insurance headquarters
Client: Indiana Farmers Mutual Insurance Company
Photography of manufactured parts
Client: Index Corporation
Photography of manufactured parts
Client: IPG
Pool Service Ad
Client: CMS
Printed marketing materials
Client: Various
Radio and social media ads
Client: IRMCA
Re-branding and Marketing Campaign
Client: Fortville Feeders
Sales brochure
Client: Fortville Feeders, Inc.
Sales folder, inserts and brochure
Client: Eastern Isotopes/IBA
Sales packet
Client: Indiana Farmers Mutual Insurance Company
Semi-trailer wraps
Client: Utility/Peterbilt of Indianapolis
Social media, copy writing and editorial services
Client: Various
Trade association marketing through education
Client: The Aglime Council
Trade show banner display
Client: IMI
Trade show display
Client: Fortville Feeders, Inc.
Trade show display
Client: CMS
Trade show display
Client: Eastern Isotopes/IBA
Trade Show Display
Client: NFC-IT
Traub turning machines poster
Client: Index Corporation
TS Grind Logo
Client: Indiana Precision Grinding - Indianapolis, IN
Video and Multi-media
Client: Various
Videos promote private school
Client: Legacy Christian School
Web Development
Client: Various
Web site for advanced manufacturing
Client: Fortville Feeders, Inc.
Web site for parts coatings and finishing corporation
Client: IPG
Yaney Marketing is a solutions-based marketing and communications firm. We offer full-service marketing solutions, including
  • Strategic Plans
  • Marketing Execution
  • Customer Retention
  • Creative Services

 

 

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