E-blasted Newsletter
Client: Fortville Feeders, Inc.
Project: Monthly newsletter sent to customers to promote service offerings
A good way to maintain a connection with your customer base is to send out a monthly newsletter. In this case, we produced a monthly e-blasted newsletter that focused on a different product or service offering each month. By e-blasting the newsletter, we saved our client the expenses associated with direct mail. However, the real benefit of an e-blast is to be able to see who opens and clicks through to your web site. We maintained lists for the client and made sure both the copy writing and graphics were ready to go each the first of the month. We also sent Open and Click-through reports to them so that their sales reps could follow up on customers showing strong interest in their services.