yaney


marketing

creative services

nailing post

results

about us


We produce real marketing results

Are you tired of spending money on marketing only to have your marketing efforts miss the target? We make marketing work for our customers. Take a look at the marketing results we have gotten in the following case studies

 
 
Creating a charitable target: Helping a customer define their passions helps fund larger programming
 
Client: IMI in conjunction with the Indiana State Museum
Project: Fourth Grade Frontiers
 
IMI has long been a strong donor to charitable causes, especially local organizations in the communities where they have operations. With over 100 locations in five states, they had a desire to consolidate their giving behind a larger, broad-based cause. The first thing we did was to help the client come up with a direction. Since so much of their giving had been to children’s advocacy groups, especially in the area of education, that was chosen as the focus of corporate charitable giving. Next, we came up with a slogan that stated IMI’s firm belief in education and tied it nicely with the company’s prime source of income: concrete.  "Concrete is a solid foundation for life” became the catch phrase that defined their emphasis in charitable giving. We modified the logo to reflect this educational directional focus.

In the next phase of our planning, we looked for an organization that could provide an educational opportunity for as many students as possible. IMI already had a relationship with the Indiana State Museum. On two occasions, the IMI aggregates division had found fossils in their quarries and had invited the State Museum’s paleontologists to excavate and catalog the finds. Many of these fossils are on display in the museum. We approached the museum and the Indiana Department of Education on behalf of IMI and began a discussion of programming that would impact a large number of Indiana school children. This grew to become the Fourth Grade Frontiers program.

In Indiana public schools, fourth grade is the year when students are taught Indiana history. This fit nicely with the museum’s galleries. At any point in the school year, a teacher could bring the students into the museum and find a time period about which they were currently teaching. Fourth Grade Frontiers did several things to help students and teachers. First, all students attending with their classes received admission for $1. Teachers and chaperons were admitted free of charge. Each student was given a passport. This guided them through the museum galleries and asked them to find a specific piece in each, much like a scavenger hunt. When they did, they received a stamp on a page of the passport. Each teacher also received a set of 10 posters that had photos of the artifacts and displays found in the museum. These posters walked through 10 different time periods in Indiana’s history. This helped to reiterate the museum experience back in the classroom.

To market this program, we scheduled a public announcement at the museum. A check was given to the museum’s foundation. We followed up with a press release. The next phase of marketing came in a direct mail piece to fourth grade teachers throughout the state. This was sent at three strategic times during the school year.

The program proved to be a success. The museum counted 27,000 Fourth Grade Frontier visitors during the three year program. The key alliance between business and museum was a testament to some strategic planning on the front end that paid dividends on the back end.
 

Click on the case study to view

"Meet Fred" video intro for training event
Client: LCG
3D displays, signs and wraps
Client: Various
Accounting Firm Logo
Client: UK CPA Group - Indianapolis, IN
Accounting firm sales brochure
Client: UK CPA Group
Ads
Client: Various
Advertising campaign to recruit new insurance buying groups
Client: Life Professionals/People Benefit Life Insurance Company
Aridus sales folder, brochure and inserts
Client: IMI
Book Publishing
Client: Various
Boost sales in a niche market
Client: Citizens Energy Group, CMS division
Bus ad wraps
Client: Legacy Christian School
Calpro
Client: Calcium Products - Swayzee, IN
Celebrating spring pothole season series
Client: Self-promotion
Commercial Hot Water ad campaign
Client: CMS
Content marketing solutions for advanced manufacturing
Client: Fortville Feeders, Inc.
Corporate blog
Client: NFC-IT
Creating a charitable target: Helping a customer define their passions helps fund larger programming
Client: IMI in conjunction with the Indiana State Museum
E-blasted Newsletter
Client: Fortville Feeders, Inc.
Engaging customers through content marketing
Client: IMI
Executive Management Photography
Client: Indiana Farmers Mutual Insurance Company
Food photography
Client: Jist Publishers
Food photography
Client: Arnis Restaurants
Fourth Grade Frontiers
Client: Indiana State Museum
Get a good book to read during the holiday weekend
Memorial Day by Kevin Yaney

Client:
Hundredfold Harvest Video
Client: The Church at the Crossing
HVAC Company Logo
Client: CH Mechanical
IMIX Logo
Client: IMI - Greenfield, IN
Insurance Corporate Logo
Client: IFM
Insurance product ads
Client: UHL division of Indiana Farm Bureau Insurance
Insurance recruitment ads
Client: Foresters/LPI
Launching a new niche division of the company
Client: IPG Corp
Launching a product
Client: Indiana Farm Bureau, UHL division
Life insurance ad
Client: Foresters/LPI
Lighting Company Logo
Client: Level Solutions
Logos
Client: Various
Make Marketing Work 4U!
Client: Open to anyone who works in Marketing and Business Development
Mascot Logo
Client: Legacy Christian School
NYLAX Logo
Client: Noblesville Youth Lacrosse Club
Open doors for first time sales
Client: LCG
Phone app video advertisement
Client: IMI
Photography
Client: Various
Photography for Advanced Manufacturing
Client: Fortville Feeders, Inc.
Photography in advertising: The creative details matter
Client: Terex Corp
Photography of aircraft parts
Client: Indiana Aircraft Hardware, Inc.
Photography of buildings
Client: Various
Photography of concrete construction sites
Client: Various
Photography of construction equipment
Client: Terex Corp
Photography of construction equipment
Client: IMI
Photography of construction sites
Client: Various
Photography of insurance headquarters
Client: Indiana Farmers Mutual Insurance Company
Photography of manufactured parts
Client: Index Corporation
Photography of manufactured parts
Client: IPG
Pool Service Ad
Client: CMS
Printed marketing materials
Client: Various
Radio and social media ads
Client: IRMCA
Re-branding and Marketing Campaign
Client: Fortville Feeders
Sales brochure
Client: Fortville Feeders, Inc.
Sales folder, inserts and brochure
Client: Eastern Isotopes/IBA
Sales packet
Client: Indiana Farmers Mutual Insurance Company
Semi-trailer wraps
Client: Utility/Peterbilt of Indianapolis
Social media, copy writing and editorial services
Client: Various
Trade association marketing through education
Client: The Aglime Council
Trade show banner display
Client: IMI
Trade show display
Client: Fortville Feeders, Inc.
Trade show display
Client: CMS
Trade show display
Client: Eastern Isotopes/IBA
Trade Show Display
Client: NFC-IT
Traub turning machines poster
Client: Index Corporation
TS Grind Logo
Client: Indiana Precision Grinding - Indianapolis, IN
Video and Multi-media
Client: Various
Videos promote private school
Client: Legacy Christian School
Web Development
Client: Various
Web site for advanced manufacturing
Client: Fortville Feeders, Inc.
Web site for parts coatings and finishing corporation
Client: IPG
Yaney Marketing is a solutions-based marketing and communications firm. We offer full-service marketing solutions, including
  • Strategic Plans
  • Marketing Execution
  • Customer Retention
  • Creative Services

 

 

Copyright © 2019 | Yaney Marketing, Inc.

  • Marketing
    • Catapultmymessage.com E-blast Tool
  • About Us
  • The Nailing Post Blog
  • Results
  • Privacy Policy
  • Contact Us
Creative Services
  • Graphic Design
  • Social Media
  • Copy Writing & Editorial Services
  • Photography
  • Video & Multi-media
  • Web Development
  • Printed Marketing Materials
  • Advertising
  • Brand Development
  • Three-dimensional Displays, Signs & Wraps
Buttermilk Ridge Book Publishing