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We produce real marketing results

Are you tired of spending money on marketing only to have your marketing efforts miss the target? We make marketing work for our customers. Take a look at the marketing results we have gotten in the following case studies

 

 
Videos promote private school
 
Client: Legacy Christian School
Project: Promotional videos
 
Legacy Christian School is a private school that was expanding their K-8 grade school to include a new high school. We produced two videos for them. The first video is entitled "Difference Maker" and it promoted the high school. Leading up to scripting, shooting and producing the videos, we took steps to make sure we were making a connection with their primary target market: parents of children who were considering a school change. We had done research with parents of students who had sent their children to private Christian schools. We asked specifically what it was that helped them make this decision. We also met with the board of LCS to work through their strengths as a school. Then we compared the data we gathered. The biggest factor we found was that parents were looking for influential teachers who shared their values and were allowed to engage with their children. We produced the "Difference Maker" video with that in mind.

The second video was produced to promote the elementary school. We again found that parents were looking for a school that helped their children make a connection between learning and their faith. They were looking for teachers who would nurture their children in the classroom with an emphasis on loving their children, developing a style of learning that achieved high academic standards and incorporated Christian beliefs. We produced the "Get the Connection" video to support these ideas.

The response to the videos was very good. They were both promoted on the school's Facebook account (18,000 views during enrollment period) and on their web site (increasing site traffic 64%.) They made an emotional connection to the target market and were effective in getting the word out about the school.
 

Click on the case study to view

"Meet Fred" video intro for training event
Client: LCG
3D displays, signs and wraps
Client: Various
Accounting Firm Logo
Client: UK CPA Group - Indianapolis, IN
Accounting firm sales brochure
Client: UK CPA Group
Ads
Client: Various
Advertising campaign to recruit new insurance buying groups
Client: Life Professionals/People Benefit Life Insurance Company
Aridus sales folder, brochure and inserts
Client: IMI
Book Publishing
Client: Various
Boost sales in a niche market
Client: Citizens Energy Group, CMS division
Bus ad wraps
Client: Legacy Christian School
Calpro
Client: Calcium Products - Swayzee, IN
Commercial Hot Water ad campaign
Client: CMS
Content marketing solutions for advanced manufacturing
Client: Fortville Feeders, Inc.
Corporate blog
Client: NFC-IT
Creating a charitable target: Helping a customer define their passions helps fund larger programming
Client: IMI in conjunction with the Indiana State Museum
E-blasted Newsletter
Client: Fortville Feeders, Inc.
Engaging customers through content marketing
Client: IMI
Executive Management Photography
Client: Indiana Farmers Mutual Insurance Company
Food photography
Client: Jist Publishers
Food photography
Client: Arnis Restaurants
Fourth Grade Frontiers
Client: Indiana State Museum
HVAC Company Logo
Client: CH Mechanical
IMIX Logo
Client: IMI - Greenfield, IN
Insurance Corporate Logo
Client: IFM
Insurance product ads
Client: UHL division of Indiana Farm Bureau Insurance
Insurance recruitment ads
Client: Foresters/LPI
Launching a new niche division of the company
Client: IPG Corp
Launching a product
Client: Indiana Farm Bureau, UHL division
Life insurance ad
Client: Foresters/LPI
Lighting Company Logo
Client: Level Solutions
Logos
Client: Various
Make Marketing Work 4U!
Client: Open to anyone who works in Marketing and Business Development
Mascot Logo
Client: Legacy Christian School
NYLAX Logo
Client: Noblesville Youth Lacrosse Club
Open doors for first time sales
Client: LCG
Phone app video advertisement
Client: IMI
Photography
Client: Various
Photography for Advanced Manufacturing
Client: Fortville Feeders, Inc.
Photography in advertising: The creative details matter
Client: Terex Corp
Photography of aircraft parts
Client: Indiana Aircraft Hardware, Inc.
Photography of buildings
Client: Various
Photography of concrete construction sites
Client: Various
Photography of construction equipment
Client: Terex Corp
Photography of construction equipment
Client: IMI
Photography of construction sites
Client: Various
Photography of insurance headquarters
Client: Indiana Farmers Mutual Insurance Company
Photography of manufactured parts
Client: Index Corporation
Photography of manufactured parts
Client: IPG
Pool Service Ad
Client: CMS
Printed marketing materials
Client: Various
Radio and social media ads
Client: IRMCA
Sales brochure
Client: Fortville Feeders, Inc.
Sales folder, inserts and brochure
Client: Eastern Isotopes/IBA
Sales packet
Client: Indiana Farmers Mutual Insurance Company
Semi-trailer wraps
Client: Utility/Peterbilt of Indianapolis
Social media, copy writing and editorial services
Client: Various
Trade association marketing through education
Client: The Aglime Council
Trade show banner display
Client: IMI
Trade show display
Client: Fortville Feeders, Inc.
Trade show display
Client: CMS
Trade show display
Client: Eastern Isotopes/IBA
Traub turning machines poster
Client: Index Corporation
TS Grind Logo
Client: Indiana Precision Grinding - Indianapolis, IN
Video and Multi-media
Client: Various
Videos promote private school
Client: Legacy Christian School
Web Development
Client: Various
Web site for advanced manufacturing
Client: Fortville Feeders, Inc.
Web site for parts coatings and finishing corporation
Client: IPG
Yaney Marketing is a solutions-based marketing and communications firm. We offer full-service marketing solutions, including
  • Strategic Plans
  • Marketing Execution
  • Customer Retention
  • Creative Services

 

 

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