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We produce real marketing results

Are you tired of spending money on marketing only to have your marketing efforts miss the target? We make marketing work for our customers. Take a look at the marketing results we have gotten in the following case studies

 
We produced this video to promote aglime to students involved in the FFA through their high school. Watch the video.
 
Trade association marketing through education
 
Client: The Aglime Council
Project: Educational Video
 
The Aglime Council is a standing committee of the Indiana Mineral and Aggregates Association (IMAA). They are a trade group that helps promote the use of agricultural lime on farm fields. This is a natural way to balance the pH of the soil. The group wanted to create an educational video that would explain the benefits of using aglime to high school students involved in Future Farmers of America (FFA).

Trade groups are unique in the way they operate. Most trade groups marketing efforts can be divided into four broad categories: legislative/lobbying, promotion of the product, providing press releases for industry members and educating the public. In this case, we were working to educate high school students who were interested in farming. Using education as a marketing tool is taking a very long view of the marketing process, but can be very powerful in its implications. If you convince a person your product is necessary, you could have a customer for life. This video was the first step in this process.

In any marketing plan, it is a good idea to identify your target market, but also key influencers. High school students were not going to determine what videos were watched in their FFA classes - teachers were. We produced the first version of the video and traveled with the client to an FFA teachers workshop where we were able to show it to 80 teachers. We led a short question session with the teachers after they viewed the video to gain valuable information about whether they wanted resources like this video, wanted a connection with the Aglime Council, discovered the best delivery method for the video in high school classrooms (it was not YouTube), and found out how to get the video in front of FFA teachers throughout the state. From the start of the video until the end of the question session, we had 15 minutes. In that time, we found out all we needed to know to be able to revise and promote the video.

 

Click on the case study to view

"Meet Fred" video intro for training event
Client: LCG
3D displays, signs and wraps
Client: Various
Accounting Firm Logo
Client: UK CPA Group - Indianapolis, IN
Accounting firm sales brochure
Client: UK CPA Group
Ads
Client: Various
Advertising campaign to recruit new insurance buying groups
Client: Life Professionals/People Benefit Life Insurance Company
Aridus sales folder, brochure and inserts
Client: IMI
Book Publishing
Client: Various
Boost sales in a niche market
Client: Citizens Energy Group, CMS division
Bus ad wraps
Client: Legacy Christian School
Calpro
Client: Calcium Products - Swayzee, IN
Celebrating spring pothole season series
Client: Self-promotion
Commercial Hot Water ad campaign
Client: CMS
Content marketing solutions for advanced manufacturing
Client: Fortville Feeders, Inc.
Corporate blog
Client: NFC-IT
Creating a charitable target: Helping a customer define their passions helps fund larger programming
Client: IMI in conjunction with the Indiana State Museum
E-blasted Newsletter
Client: Fortville Feeders, Inc.
Engaging customers through content marketing
Client: IMI
Executive Management Photography
Client: Indiana Farmers Mutual Insurance Company
Food photography
Client: Jist Publishers
Food photography
Client: Arnis Restaurants
Fourth Grade Frontiers
Client: Indiana State Museum
Get a good book to read during the holiday weekend
Memorial Day by Kevin Yaney

Client:
Hundredfold Harvest Video
Client: The Church at the Crossing
HVAC Company Logo
Client: CH Mechanical
IMIX Logo
Client: IMI - Greenfield, IN
Insurance Corporate Logo
Client: IFM
Insurance product ads
Client: UHL division of Indiana Farm Bureau Insurance
Insurance recruitment ads
Client: Foresters/LPI
Launching a new niche division of the company
Client: IPG Corp
Launching a product
Client: Indiana Farm Bureau, UHL division
Life insurance ad
Client: Foresters/LPI
Lighting Company Logo
Client: Level Solutions
Logos
Client: Various
Make Marketing Work 4U!
Client: Open to anyone who works in Marketing and Business Development
Mascot Logo
Client: Legacy Christian School
NYLAX Logo
Client: Noblesville Youth Lacrosse Club
Open doors for first time sales
Client: LCG
Phone app video advertisement
Client: IMI
Photography
Client: Various
Photography for Advanced Manufacturing
Client: Fortville Feeders, Inc.
Photography in advertising: The creative details matter
Client: Terex Corp
Photography of aircraft parts
Client: Indiana Aircraft Hardware, Inc.
Photography of buildings
Client: Various
Photography of concrete construction sites
Client: Various
Photography of construction equipment
Client: Terex Corp
Photography of construction equipment
Client: IMI
Photography of construction sites
Client: Various
Photography of insurance headquarters
Client: Indiana Farmers Mutual Insurance Company
Photography of manufactured parts
Client: Index Corporation
Photography of manufactured parts
Client: IPG
Pool Service Ad
Client: CMS
Printed marketing materials
Client: Various
Radio and social media ads
Client: IRMCA
Re-branding and Marketing Campaign
Client: Fortville Feeders
Sales brochure
Client: Fortville Feeders, Inc.
Sales folder, inserts and brochure
Client: Eastern Isotopes/IBA
Sales packet
Client: Indiana Farmers Mutual Insurance Company
Semi-trailer wraps
Client: Utility/Peterbilt of Indianapolis
Social media, copy writing and editorial services
Client: Various
Trade association marketing through education
Client: The Aglime Council
Trade show banner display
Client: IMI
Trade show display
Client: Fortville Feeders, Inc.
Trade show display
Client: CMS
Trade show display
Client: Eastern Isotopes/IBA
Trade Show Display
Client: NFC-IT
Traub turning machines poster
Client: Index Corporation
TS Grind Logo
Client: Indiana Precision Grinding - Indianapolis, IN
Video and Multi-media
Client: Various
Videos promote private school
Client: Legacy Christian School
Web Development
Client: Various
Web site for advanced manufacturing
Client: Fortville Feeders, Inc.
Web site for parts coatings and finishing corporation
Client: IPG
Yaney Marketing is a solutions-based marketing and communications firm. We offer full-service marketing solutions, including
  • Strategic Plans
  • Marketing Execution
  • Customer Retention
  • Creative Services

 

 

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