Spring! This season brings all kinds of new possibilities as days get longer and there is a progression of good feelings. This Sunday is St. Patrick’s Day, followed by the official start of spring two days later and Easter comes at the end of the month. In the sporting world, the NCAA men’s basketball tournament is set to get started – one of the most anticipated events of the year.

March is a great time to do something new in marketing. Change is in the air (quite literally as the trees and flowers begin to bloom and send pollen into the wind) and there is a good vibe about being alive and active after a cold winter. When people are in a good mood, they are more likely to buy something new. Getting out in front of this wave of good feelings is important for your marketing.

What should you be marketing in the spring? For one, something new. Now is a good time to promote a new line, a new brand, a new initiative, etc. If you are selling the same products and services as before, it may be in your best interests to give them a fresh look and a different marketing campaign.

While the marketing mood is on the positive upswing, why not provide an incentive for trying your products or services for the first time? Consumers are more open-minded to buy an item for the first time when they are in a good mood. Marketing a sale or a discount is very effective when the mood of the market is positive. Give them a reason to try your brand.

Another marketing tactic to implement right now is anything that will cause someone to leave their office and meet you face-to-face. This is a good season for the sponsorship of events that happen outdoors. Golf outings, concerts, sporting events, etc. are beginning soon. Outdoor activities may be a bit risky during the springtime weather (depending upon where you live), but doing something that causes people to leave the same four walls they’ve been staring at all winter will do wonders for your sales. The tradeshow season kicks off in the spring for this reason. However, even if you sponsor a lunch and learn or some other in-person meeting where there is some sort of energy to the time you spend, now is the time to do so. People feel energized by their changing environment. Take advantage of it because a good part of marketing is making people feel good about your brand. Associating your brand with the seasonal change makes all kinds of sense.

Spring is here! Hitch your marketing to the good emotions that come along with this season and ride that fresh feeling forward. Happy people are ready to spend money.