It is the day after Christmas. Hopefully, you had a wonderful time yesterday with family and friends, gifts and food, laughter and warm thoughts. That was yesterday. Today is the day after all of that. What do you do on the day after the big event?

The truth of the matter is it is hard to get restarted after a big event like Christmas. For most, it is a toilsome drudgery to be avoided. However, at some point, whether it is today or, if you are still on vacation, next week, business has to pick back up and get moving once again. How do you do that? Here are two marketing ideas to help you get regenerated.

Evaluate your performance

Take note of what just happened, especially if you are in charge of marketing and the buildup to Christmas with your customers. The holiday season is filled with numerous ways to touch your customers; be it sponsorships of events, sending gifts of appreciation, hosting parties, etc. What was successful and what was not? If you had it to do over again, what would you do differently? Do you need to do more? Did you see something that another company did during the holidays that could be incorporated into what you are doing next year? Take notes on all of this and make plans for next year based on your evaluation of this year’s experience. There is no better time to evaluate your performance than right now while it is still at the forefront of your thoughts.

Think about marketing beyond awareness

Outside of the sphere of retail sales, holiday marketing is primarily centered around the goodwill of your company. If your sales are primarily made in a business-to-business enterprise, there is very little selling that actually takes place over the holidays. Marketing during the holidays is about keeping your name in front of your customers and helping them feel good about you. That type of awareness marketing is important, but that has to shift after Christmas. The sooner you can gear up for new sales, the better you can transition back into the flow of things. In marketing, that means you have to give your customers a very good reason to buy from you now. Your best deals should be marketed to your customers the first of January. Why? Because January sales typically lag behind other months since customers are still in the dawdling stages of post-holiday fatigue. Your marketing should help your customers transition back into doing business with you once again.