Happy 234 Day to you! Today is December 11th and there is nothing at all special about today (my apologies to all of you who have a birthday today). This day falls exactly in the middle between two big holidays – it is two weeks after Thanksgiving and two weeks before Christmas. If it were at one end or the other, it would be a day of celebration. As it is, it is in the middle and not at all exciting. That is, unless you know it is 234 Day.
There are a growing number of people who have become aware of 234 Day. Those who have caught on are known as 234 Day Dreamers. They know that this is a day you don’t want to miss. There are all kinds of deals that are only available today until 2:34 p.m. If you have the 234 Day Dream Code, it unlocks all kinds of perks. If you want to go on vacation, this is the best day to book it. If you are looking for a new car, the 234 Day Dream Discounts are the best of the year. If you go out to eat, there are excellent deals that are exclusive to those with the 234 Day Dream Code, but you have to mention it to your waiter to get the deals. These are just a few of the deals exclusive to 234 Day Dreamers. But that’s not all! There are also the restricted podcasts that are only available today to those who know what to look for. High-profile celebrities, sports icons, influencers, authors and more grant exclusive interviews and produce limited shows on 234 Day.
What exactly is 234 Day? It is a day I made up (December 11th is the 234th day of the calendar year). If you were already doing a search for 234 Day Dreamer Deals, I’m sorry to disappoint you. However, I wanted to make this marketing point: you can turn any ordinary day into something special if you promote it the right way. Marketing works best when it engages with its target audience in a way that makes it hard for them to resist it. People love a deal, but people really love exclusive deals that only a few in-the-know people can get their hands on. It is amazing how consumers will flock to belong to a club if they know it is limited to a few people. Marketing creates this feeling of fulfillment with words like restricted, limited, private, select, exclusive, etc. This creates demand for your brand. If you market it the right way, people will compete with each other to get your “exclusive” product.
What can you do to turn your product and service offerings into an exclusive deal? Come up with your own version of 234 Day. Stake a claim to a special day or event and brand it to be your own. Make an offer to consumers to join a special group that is given members-only deals. Appeal to their sense of worth by promoting this as the only group like yours. This will lift your brand over your competition. Remember, any day can be a special day if you market it the right way. To all the Dreamers, Happy 234 Day!